Stories about Fal

Fal launched H3 Max Live, generating video faster than you can watch it, enabling infinite real-time generation. Compared to previous minute-level waits, this capability leap to real-time interaction signals video generation shifting from offline batch to streaming applications, potentially reshaping live streaming and gaming.

MiniMax released H3 Max, a video model that generates a 5-second 768p clip in under 3 seconds, achieving roughly 35x throughput of the original H3 and ranking first for image-to-video on both Artificial Analysis and Design Arena. Unlike prior video models constrained by latency, this model makes generation faster than playback duration, enabling real-time on-demand livestreams and AI-native short-video apps, shifting video generation from asynchronous tools to real-time interactive infrastructure, with monetization moving from asset sales toward recurring revenue like tipping, brand style licensing, and subscriptions.