Stories about Tata Communications
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Orchestration is the new challenge for CX in the age of AI agents
AI InsightEnterprises are deploying AI agents, voice AI, and automation across various channels, but the underlying architecture is not keeping pace, resulting in poor customer experiences. While many companies have adopted digital tools, few platforms are truly integrated, extensible, and seamlessly collaborative. This gap requires human agents to piece together context across different tools, increasing cognitive load.